Death of flash ads

To Flash or not to Flash – Adam. What? That super-hero who can run fast? No. A Flash creative is an SWF (Small Web Format read as SWIF) which has support for animation, video, interactive actions, sound and maybe more.  Adobe makes Adobe Flash Player which help play these type of files in web browsers.…

DFP Moving to POST

If you are working for the Ad Ops industry, you’d already know that DoubleClick is now moving to POST for ad requests that are greater than 2048 characters. Oh wait, how is that different? Until now, DFP uses the traditional GET method to make ad requests from the page. Using GET method, the ad request…

AdOps Site Hacked!

Hey Readers, Our site was hacked by some team from Israel claiming to be Fallaga. The index page was taken over to display the following message: HACKED BY FALLAGA TEAM TUNISIAN FALLAGA TEAM | CYBER RESISTANCE Admin Don’t Worry This Is just A Message And You Can Remove It Your Website Has Been Defaced Cuz…

AppNexus buys Yieldex

AppNexus, the ad server company based in New York is buying Yieldex, the company specialized in providing data crunching, forecasting & analysis. The deal is going to be worth $100 Million and going to a big news in the ad serving industry. Yieldex, is one of the leading providers of inventory and revenue management solutions…